You’ve created your Facebook business page (or you should have by now) and may have even generated a few likes, comments and share thanks to your efforts. The problem is that, like so many other businesses using Facebook, you’re probably not generating the results that all those webinars you listened to said you would. If this is the case, it’s time to start using Facebook Lead Ads to generate leads.
But first things first – what are Facebook ads? This awesome advertising option will help you target a specific audience with your content, turning your social media strategy into a measurable sales generator for your business. One of the most effective lead generators that the social giant offers is Facebook Lead ads.
Facebook Lead Ads make Contacting You Easier
Facebook lead ads are a type of ad that marketers and advertisers can purchase through the site’s “Facebook for Business” platform. In lieu of sending users off site to a landing page to fill out a lead form, Facebook lead ads make it possible for potential customers to access your offers without leaving the Facebook app. This means that you’ll be able to capture information from your leads from the Facebook platform, shortening the click-through path for the consumer.
With lead ads, you narrow down your target audience and create a form. By making the click through process easier, you’re sure to see improved results. Lead ads can also be used to gather all kinds of valuable information, from potential customers anywhere in the funnel.
Ways to Use Facebook Lead Ads
Here are four ways to use Facebook ads to generate leads:
1. Present Targeted Information
You can use lead ads to present useful, targeted information to potential customers, to provide your current customers with easy access to newsletter sign ups, etc. The possibilities are endless.
2. Generate Targeted Interest Forms
Using lead ads, your potential customer will be able to sign up for what you’re offering, and you’ll end up with accurate contact information that makes it possible for you to follow up with them. Because the form is mobile friendly, it only requires a minimal amount of typing, making it easier and faster for someone to reach you.
3. Offer Special Promotions
E-commerce and even brick and mortar retail businesses should be using Facebook ads to generate leads. They can use the ads to offer special promotions, coupons, etc., driving brand and product awareness, generating more leads using the effortless signup process. The ease of use helps increase signups, purchases, and additional valuable actions by delivering a smooth shopping experience.
4. Compelling Content = Attraction
When potential clients notice a compelling ad on Facebook, they’re more apt to make a request for information or services from your business, like price estimates, newsletters, product demos, test drives and much more. For example, the auto industry can use Facebook lead ads to promote maintenance specials, review the latest models and even schedule a test drive.
The Basics of Facebook Lead Ads
Following are some basics of using Facebook ads to generate leads.
Get to Know Your Target Audience
You’ll need to create a message for the ad that will keep your target audience from scrolling past, a message based on what your audience cares about, perhaps helping solve a problem or addressing a need or want. The language needs to receive careful consideration as well so that you can communicate a way that will make sense to them. Getting to know your target audience is the only way to create effective landing pages and ads.
Choose Your Ad Targeting Options
Before you can create your ad, you’ll need to determine who your target audience is. Facebook makes it easy to distinctly define your audience, based in part on other people in its user base. Targeting options include demographics, behaviors, interests, and age groups.
Create a Lead Magnet
Valuable giveaways are a great, non-salesy way to attract customers, a free gift with “WOW” factor that will draw your audience in a step closer. A contest/giveaway is also a good way to produce a database of consumers who are enthusiastic about what you have to offer. With a standard Facebook ad, you’ll need to host your offer on a website/landing page that lets people opt in and provide you with their email address or other content information for delivery if applicable.
Review and Repeat
Most important of all, review the results of your Facebook ad(s) to determine the best performing formula. After your ads have been running for a few days, you’ll more than likely have enough data to assess your results using the Ad manager.
If you need help managing your Facebook ads to generate leads, we can help. Click here to learn more.