Do Yelp Ads Work? Yes! They Do! According to Harvard, the answer is yes for smaller Businesses – Smaller businesses have less of an established brand and are more likely to benefit from ads. Here’s what you can do to ensure your Yelp Ads Work.
Have a Great Product or Service
According to recent surveys, over 90% of consumers check out online reviews before they make their buying decisions. You can bet that the companies that achieve high reviews have a great product or service. So, if you feel what you’re offering isn’t up to par, work on improving it before you spend money on Yelp ads or any other paid ads for that matter. Bottom line, no amount of advertising can make up for poor quality.
Make Sure Your Business Profile is Set Up and Accurate
The most important first step when it comes to getting your Yelp presence on the right track is to make sure you have the essentials nailed down. Creating a full feature profile that provides visitors with all of the information they’re looking for is a must. Include your name and category, street address, website address, phone number, menu, photos, etc. Also, don’t forget about your “About the Business” page, providing additional information that could be the tipping point that convinces potential customers you’re what they’re searching for. If you don’t do this step, the answer to the question “Do Yelp Ads Work?” would be no.
The Importance of Including Photos
Nothing will lessen the value of a Yelp profile more than an empty photo section. Posting low-quality photos can have the same effect. Fill your profile with high-quality photos which will add pizazz to photos uploaded by visitors. Having an appealing photo gallery on your Yelp listing will help your business stand out because a lot of businesses don’t take advantage of this feature.
Get Some Positive Reviews
Positive reviews have a huge impact on whether a consumer chooses a business, whether it’s a painting service, restaurant or other industry. This is why efficiently managing your Yelp reputation is so important when it comes to generating more business. Ask happy customers to leave a review and respond to negative reviews in a professional manner.
Optimize Your Yelp Listing
Yelp’s success is powered by customer reviews, but you actually have more control over your Yelp business listing than you think. You can turbo-charge your listing by generating quality, relevant content and filling up every section of your business Yelp page, including the “About the Business.” Also, perform a bit of keyword research and find out what your potential customers will more than likely type into their search sections to find what you have to offer. This will help you optimize the content and improve your chances of getting your listing to the top of, not only Yelp, but Google in the search results.
Train Your Employees on Customer Service
Stellar customer service develops a strong customer bond. This starts with how employees deal with customers, whether it’s on the phones, responding to reviews (if they’re in charge of your Yelp responses), emails, etc. When customers are treated poorly, their satisfaction plummets, and you can bet they’ll respond negatively. Nothing you can do is more important than providing exceptional customer service, and this clearly applies to your employees as well.
Do Yelp Ads Work
Do Yelp ads work? That would be a resounding “YES!”, but only if you do what it takes, including the recommendations listed here.
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