From “gift ideas for cat lovers” to “crock-pot comfort food,” Pinterest reigns supreme as the go-to source for creative inspiration and all things DIY. However, the site is quickly evolving into a lucrative avenue for SEO marketers. In fact, Pinterest is starting to nip at the heels of search giants Amazon, Google, and Facebook. With more than 150 million people using the site or app monthly, it’s no wonder Pinterest is creating so much buzz in the social space.
Sure, it’s different than traditional social media channels, but if your 2018 business goals include boosting brand awareness and increasing engagement rates, it’s time to add Pinterest to your repertoire of SEO tools. To jump-start your SEO success using Pinterest, here are three helpful tips to follow.
1. The Underpinning: Pinterest Essentials
- Get Down to Business. I know what you’re thinking: Less is more. I already have a personal Pinterest account. No need to open a new one for business activity. While you can in fact transfer your personal account, it’s advisable to create a separate business account which will afford you access to Pinterest’s administrative features like its ads manager and analytics tools.
- What’s in a Name? Another SEO must when setting up your business account and profile is choosing a strategic username. Your username will be featured in your profile URL. Therefore, it’s crucial that you consider the search habits and trends of your customer base when coming up with a name. Yes, “Dog-Loving Diva” has a nice ring to it, but unless your target consumers are searching for puppy tiaras, the name won’t yield much of a return.
- DON’T Keep a Low Profile. When it comes to SEO marketing, don’t skimp on profile details. Populate your profile with key details and company information, and be sure to add your company logo in the form of a high-res image so that your account is easily searchable, allowing users to locate and save your pins.
2. Pinterest and Web Data: Dynamic Duo
Peanut butter and Jelly. Batman and Robin. Lennon and McCartney. Some things are just more powerful as a pair, and when it comes to SEO success, your Pinterest account and your website’s data are no exception. As an account holder, you can and should link data from your website to feed campaigns that are more targeted. Additionally, you can direct people to your website to process a sale or complete a transaction based on something they found on Pinterest. Don’t fret – you do not have to be a computer science whiz to implement the tools necessary to link your web data to your Pinterest account. However, there are three key tips to follow:
- A Pin SAVED is a Pin Earned. The Save button is another key function to implement when linking your website and Pinterest account. Another short piece of code (HTML), the Save button opens new doors and helps you expand the reach of your Pinterest campaigns, enabling people to save your images to their boards. There’s also an extension that you can download from the Chrome web store which allows your website visitors to save and convert images to Pins.
- Be Legit. Verify your site in a few simple steps which will grant you access to valuable SEO analytics so that you can view what content and images users are saving from your site. Also, once your website is verified, your profile picture will be added next to all Pins that originate from your company site.
3. Pinterest Rules of Engagement
When it comes to SEO success, analytics may win the battle, but engagement wins the war. With so many account bells and whistles available, it’s easy for you to get lost in the technical side of Pinterest site management. However, engaging users and optimizing your search visibility should be your top priority to maximize Pinterest as a social platform. Here’s how:
- The Power of Text. A major misconception about Pinterest is that you don’t need powerful descriptions or masterful wordsmith efforts to capture attention. A pop of color and some visually stunning images is the recipe for SEO success, right? Not quite. With a character limit slightly less than that of Twitter, Pinterest lets you craft short descriptions to supplement your images. Simply put, details matter, and text descriptions are an integral part of SEO and producing relevant search activity. Be sure your image descriptions highlight product features and information that pique the interest of your audience. And finally, steer clear of hashtags as they add no value in terms of ranking.
- Social Media Synergy. An easy way to bring your existing base of social media followers into the Pinterest mix is to link all your accounts. By doing so, you instantly raise brand awareness on a new platform without having to drum up new ways to promote it.
- Pinterest Guest Stars. You don’t need to tackle Pinterest SEO success alone. Find a key influencer or relevant collaborator with whom you can work on a board and increase followers.
- Pin Early and Often. Research suggests that frequent Pinterest posts to the tune of 5 or more per day serves to boost engagement rates and boost user activity. And remember – the more you post, the more SEO data you have to collect and analyze.
- Creativity for the Win. There are a host of design tools and sites available to help you enhance the aesthetic of your site and pins. From multi-page pins and unique layouts to mosaics and colors that pop, the opportunities to exercise your creative chops on Pinterest are endless.
With more than 2 billion monthly searches taking place on Pinterest, you and your brand can’t afford to ignore the SEO power of this less-traditional social platform. From keyword research to setting business goals, getting started can be a challenge……but it doesn’t have to be. Contact us today and let us help you develop a winning strategy.