If you participate on Facebook, you’ve probably already become a member of a group or two (networks, buy sell groups, etc.). Have you ever considered starting your own Facebook group to support your business? If so, here’s what you’ll want to know, starting with the basics.
What is a Facebook Group?
A Facebook group is a page that organizations and businesses set up to promote activities. Facebook groups provide a way to talk about shared interests, stimulate conversations among members, support customers, promote products and much more.
How Can It Help Your Business?
There are several ways that creating a Facebook group can help your business. An active Facebook group will strengthen communication and increase visibility and connection. Facebook groups provide a highly effective way to connect with your target market, drive traffic to your website, as well as help you grow your business.
One of the most effective ways to use Facebook groups for business is to be a valuable resource in your industry. Set up a Facebook group where you can contribute your expertise. Here’s an example of one of our groups.
Your goal should be to provide value. You can even set up a group that’s exclusively for those that have utilized your services or purchased your product. Use the client-centric group to follow up with customers or assist them if they have questions. Talk about current events in your industry. Email your customer’s and invite them to join your group. Also, be sure to add a link to your sales page and website.
How to Manage Your Facebook Group
When you’re first starting out, you’ll probably be able to manage your Facebook group by yourself. As membership increases, this will become much more difficult. Don’t underestimate the amount of time it takes to efficiently manage a Facebook group. It’s not unusual to spend an hour or more a day managing a group, even if it’s a fairly small one.
Hiring someone to manage your group is highly recommended. Things to look for in a manager include availability, active participation, lack of drama, understanding of the objectives, familiarity with the technical aspects of a group, and a slightly different personality than yours.
It’s also great to have some that’s responsible for enforcing rules and removing those who aren’t complying. This reduces the appearance of favoritism between the owner and group members.
Converting Fans to Customers
It’s important that your group is centered on an interest, not on pushing your business. People don’t join groups to be marketed to; they join because they’re interested in participating in engaging conversations associated with a specific interest or problem. When you do post your offers, and you can, use the 80/20 rule; for every eight posts you can offer the other two.
Bottom line, don’t create a group, get people to join, just to spam them with links to your offer. There’s nothing more annoying to Facebook users than being spammed. There are numerous ways to use Facebook groups. Most important is to find a way to provide value and compel members to actively participate in discussions. Once you do, you’ll reap the rewards of all your efforts to be a valuable resource. If you need help managing your Facebook group, we can help. Our Facebook group administration plans start as low as $97/mo. Click here to learn more.