You might be thinking that it’s time to automate social media in your business, and you’re probably right. One of the biggest demands of any business today is having, and actively using, a social media presence. The problem is that social media marketing eats up a huge amount of time, which most small businesses just don’t have enough of.
If you’re like most business owners, handling phone calls, sales, managing orders, marketing, coming up with content (that consumers will appreciate), adding social media just feels like an unwanted distraction. This is why you run into Facebook pages that haven’t been updated in months. If you’re trying to cope with being hands on with all your marketing tasks and feel like you’re falling farther and farther behind, then it’s time to automate social media.
Is It Wise to Automate Social Media?
The brilliance of social media automation is that it makes it possible for you to put important, time-consuming tasks on autopilot. That said, you still need to be on top of it and it still takes work, but anything that’s effective takes effort.
In general, social media automation can be an asset to any business if you keep up with it. You can achieve long-term rewards if you consistently post information that’s valuable to your target audience, communicating intelligently and consistently with your followers.
The most important thing to keep in mind is that social media users are informed consumers that can easily read insincerity. They’ll also recognize automation in action, so it’s important to use this social strategy with care. If expertly combined with human interaction, you can automate social media, lightening the load of maintaining your social media accounts.
The bottom line is this. If you’re using automation in social media, then you MUST have eyes on it. Automation software is not a set it and forget it tool. Any post that comes from your brand must be reviewed by human eyes prior to scheduling it.
How to Automate Social Media Scheduling
Used carefully, social media automation (via software or apps) can end up filling that missing link in your small business marketing practices. More and more businesses this year will be using social media marketing automation apps and software, reworking their marketing strategies. These businesses will also be hiring virtual assistants (VAs) to increase efficiency and effectiveness.
Automated social media strategies include posting content across social media sites, using both fresh and curated content, scheduling delivery for the most appropriate times, using the right tools. Hootsuite is a great tool for this, but there are many options to choose from in this space. Whichever platform you choose, you must take the time to learn it.
Getting Help with Social Media Automation
The problem is that a successful a social media strategy requires a consistent investment of time, which most businesses have in short supply. You have to learn the tool, set it up, and consistently remember to fill it with posts.
Getting help with social media automation, experienced help, will ensure that your brand is effectively promoted across all social channels and in a less amount of time. Ultimately, hiring a virtual assistant can save a business both time and money, leaving them with the time they need to focus on what they do best – providing high-quality products or services.
It’s also important to know that there’s a significant learning curve involved in successfully handling social media marketing tasks, so it makes sense to turn this part of your online marketing over to professionals. Hire a VA to plan, curate, and schedule posts for you. We can help. Learn more here.